Kim Nam Gil has been recognied as a versatile artist and mentioned on Forbes magazine’s list of top actors

Kim Nam Gil has been recognied as a versatile artist and mentioned on Forbes magazine’s list of top actors.

Kim Nam Gil plays the role of Van in the recent hit drama Island, is a famous actor in South Korea.
He is one of those people who is recognized for his artistic quality rather than his popularity and fame.

He can act naturally in comedy, love, action, thriller roles, and even played a gay role. As far as acting is concerned, the movie stories and his characters that he filmed were so versatile that he was able to make an artistic mark.

He is the founding president of Gilstory, a non-profit organization that preserves cultural history, supports artists, and provides needed assistance to the public.

Kim Nam Gil was born on March 13, 1980 and is 42 years old. He is 184 cm (6 feet) tall, has a dark complexion and behaves more like an ordinary person than an actor.

At the age of 19, he made his acting debut in the KBS’s drama School 1, and at the age of 29, the drama Queen Seondeok changed his life drastically. He was particularly popular with the role of Bi Dan in drama, which has been popular among historical dramas, with over 40 ratings. He was cast as a supporting actor, but due to the popularity of his character, the script was rewritten and he added more roles.

This story won a lot of awards, as well as the movies that were later accepted for filming, such as Pandora, Memoirs of a Murderer, The Pirates, The Shameless, Okay! madam,The Fiery Priest and Through The Darkness, he took the lead in many projects and established successful artistic milestones for an actor. The Fiery Priest (2019) won the highest Daesang award at the SBS Drama Awards. He won twice Daesang with Through The Darkness (2022) and 14 awards at other awards, including the Baeksang Award.

In the 2020 survey of the world famous Forbes magazine, he was listed as number 17 on the list of Korea’s top 40 stars.

Although he has previously revealed that he has been in a romantic relationship, he is currently single and unmarried, so he looks like a 42-year-old bachelor.

Currently, another artistic landmark has been set aside with drama Island, which is watched worldwide.

What Does Behavioral Segmentation Mean in Marketing?

Customer segmentation is essential for the success of any business. Since personalization and customer experience are make-or-break factors for business, effective segmentation is a must.

Traditional customer segmentation strategies focus on who the customer is, and customer segments are based on demographic traits such as gender or age, and firmographic traits like company size and industry.

But understanding who your customers are is not enough!

Behavioral segmentation is customer segmentation that focuses on patterns of behaviors shown by customers as they interact with your brand or as they make a purchasing decision. It enables you to sort customers into groups according to their knowledge, attitudes, use, or response to your product, service, or brand.


Behavioral segmentation helps you understand how to target different customer segments with different offers, at the right time through their preferred channel, to help them move towards successful outcomes in their paths.


Using behavioral patterns you can predict and influence future customer behaviors and outcomes.


Behavioral segmentation helps you identify high-value customer segments and initiatives with the greatest potential; this helps you to make smart decisions on how best to allocate time, budget, and resources.


With effective behavioral segmentation, you can track growth patterns and changes in vital customer segments. This helps you gauge your business’s health and check its performance against your goal. In this way, you are able to test the size and value of various customer segments and see how “positive” and “negative” segments are growing or declining.

Two Types of Behavioral Segmentation

1. Purchasing Behavior

Purchasing behavior-based segmentation is finding trends on how different prospects behave when making a buying decision.

Purchasing behavior can help you understand:

How various customers approach the purchase decision

The difficulty of making the buying process

The role of the customer in the buying process

Vital barriers along the purchase path

Important and least predictive behaviors of customers making a purchase

2. Benefit Sought

As customers look at a product or service, their behavior can show valuable insights into what benefits, features, values, and problems are important motivating factors influencing their purchase decision.

When a potential customer places a higher value on one benefit over the other, this primary benefit is the key motivating factor driving the purchase decision for that customer. For example, customers buy toothpaste for different reasons such as whitening, sensitive teeth, price, or flavor.

Two prospects may have similar demographics or firmographics traits, but they may have different values regarding what benefit or feature is most and least important to them.

By understanding each prospect’s behavior as they interact with your brand, you can group customers into segments based on their desired benefits and personalize your marketing strategy for each segment.